Privacy
Policy

Window Rock Modern ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes the types of personal information we collect through thewindowrock.com and any affiliated booking sites (collectively, the "Site"), how we use it, and the steps we take to ensure your data remains secure.

By visiting our Site or booking a stay at The A-Frame or Jackson Point, you accept the practices described in this policy.

Section 01

Information We Collect

We collect information that you provide directly to us to facilitate your stay. We do not collect information beyond what is necessary to process your reservation and deliver a quality guest experience.

Reservation & Booking Information

To reserve a stay, you must provide personal details including your full name, billing address, phone number, and email address. We also collect credit card or payment information, which is processed exclusively through a secure, PCI-compliant third-party payment processor (such as Stripe or the processor used by Booked Directly). We do not store your full credit card number on our servers.

Guest Preferences

We may collect information regarding your stay preferences, special requests, dietary needs, or occasion details (e.g., anniversary, birthday) to provide a more personalized experience. This information is provided voluntarily and is not required.

Email & Communication

We collect your email address for transactional communications (booking confirmations, check-in instructions, house guide delivery) and, where you have explicitly opted in, for marketing updates or newsletters via MailerLite or a similar email service provider.

Mobile Services (SMS)

If you provide your mobile number during the booking process, you consent to receive informational text messages related to your reservation (check-in codes, arrival instructions, maintenance alerts). We may also send promotional messages regarding special offers or availability if you have opted in. You may opt out of SMS communications at any time by replying "STOP." Standard message and data rates may apply.

Surveillance Footage

As disclosed in our Terms & Conditions (Section 15), exterior security cameras are in operation at both properties. Footage is collected automatically and does not capture audio. No interior cameras are present at either property.

Section 02

Cookies & Automated Tracking

Like most modern websites, we use cookies and similar tracking technologies to enhance your experience on our Site.

Essential Cookies

These are required for the Site to function properly. They maintain your booking session, remember your preferences, and ensure security. These cannot be disabled without affecting Site functionality.

Analytics

We use third-party analytics services (such as Google Analytics) to understand how visitors interact with our Site — including which pages are visited, how long visitors spend on each page, and what devices are used. This data is aggregated and anonymized. It helps us improve our design and content. Google Analytics may set its own cookies; you can learn more at Google's Privacy Policy.

Marketing Pixels

We may use tracking pixels (such as Meta Pixel or Google Ads) to serve relevant advertisements to you on other platforms based on your past visits to our Site. These pixels collect limited data (pages viewed, referral source) and do not capture personal information such as your name or email.

Managing Cookies

You can adjust your browser settings to refuse or delete cookies at any time. Most browsers allow you to block third-party cookies while keeping essential cookies active. Note that disabling all cookies may affect the functionality of our booking process.

Section 03

How We Use Your Information

Fulfilling Reservations

Processing your payment, confirming your booking, and coordinating the details of your stay.

Communication

Sending essential pre-arrival information (check-in instructions, house guide, local recommendations), responding to your inquiries, and providing support before, during, and after your stay.

Property Management

Sharing necessary check-in details (name, arrival date, guest count) with our property management and cleaning partners (e.g., Turno, Uplisting, or similar platforms) to ensure the property is prepared for your arrival. These partners receive only the minimum information required to perform their services.

Marketing & Newsletters

If you have opted in, sending quarterly newsletters with availability updates, seasonal offers, and local guides via MailerLite or a similar email platform. You can unsubscribe at any time.

Improvement

Using anonymized, aggregated data from analytics tools to improve our Site design, content, and booking experience.

Legal Compliance

Disclosing information when required by law, such as in response to a subpoena, court order, or government request, or to protect our rights, property, or the safety of our guests.

Section 04

Information Sharing & Disclosure

We share your personal information only in the following limited circumstances:

Service Providers

We work with trusted third-party providers who assist in operating our business — payment processors, property management platforms, cleaning services, email marketing tools, and analytics providers. These partners are contractually obligated to use your data only for the specific services they provide to us and to maintain appropriate security measures.

Booking Platforms

If you book through a third-party platform (Airbnb, VRBO), that platform's own privacy policy governs the data they collect. We receive only the information necessary to fulfill your reservation.

Legal Obligations

We may disclose your information if required to do so by law, or if we believe in good faith that disclosure is necessary to comply with legal process, enforce our Terms & Conditions, or protect the rights, property, or safety of Window Rock Modern, our guests, or the public.

Business Transfer

In the event of a sale, merger, or transfer of our business assets, your personal information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.

Section 05

Data Security

We implement reasonable physical, administrative, and technical safeguards to protect your personal information. These include SSL/TLS encryption on all Site pages, PCI-compliant payment processing through third-party providers, and restricted access to personal data among our team.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide your information at your own risk.

Section 06

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your booking history for potential return stays, honoring loyalty offers, and complying with legal and accounting obligations.

Reservation Data

Booking records (name, dates, contact information) are retained for up to 3 years after your last stay for accounting, tax, and legal compliance purposes.

Marketing Data

If you are subscribed to our email list, your email address is retained until you unsubscribe. Upon unsubscription, your email is removed from active marketing lists within 30 days.

Surveillance Footage

Exterior camera footage is retained for a maximum of 30 days and is overwritten automatically unless preserved in connection with a specific security or damage incident.

Section 07

Third-Party Links

Our Site may contain links to third-party websites, including local area attractions, maps, partner services (such as Mountain Mobile Massage), and social media platforms. We are not responsible for the privacy practices, content, or security of these external sites.

We encourage you to review the privacy policies of any third-party site before providing personal information. A link from our Site does not imply endorsement of that site's privacy practices.

Section 08

Your Rights & Opt-Outs

You have the following rights regarding the personal information we hold about you:

Access & Correction

You may request access to the personal information we hold about you at any time. If your information is inaccurate or incomplete, you may request a correction by contacting us directly.

Marketing Opt-Out

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email, or by contacting us directly. Transactional emails related to an active booking (confirmation, check-in instructions) are not subject to opt-out.

SMS Opt-Out

Reply "STOP" to any text message to immediately cease all SMS communications.

Data Deletion

Upon written request, we will delete your personal information from our active databases within 30 days, unless we are required to retain it for legal, tax, or accounting purposes. To request deletion, email timandleah@thewindowrock.com with the subject line "Data Deletion Request."

Do Not Track

Our Site does not currently respond to "Do Not Track" browser signals. However, you may manage cookies and tracking preferences through your browser settings as described in Section 02.

Section 09

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. The primary guest on all reservations must be at least 25 years of age. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete that information promptly.

Section 10

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page.

For material changes that significantly affect how we handle your personal information, we will make reasonable efforts to notify you — such as posting a notice on our Site or sending an email to the address associated with your most recent booking. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

Section 11

Contact

If you have any questions or concerns regarding this Privacy Policy, your personal data, or wish to exercise any of your rights described above, please contact us:

Window Rock Modern
timandleah@thewindowrock.com
@windowrock_escapes